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SEO suite

SEO suite built on your own Search Console data

Most SEO tools sell you a database of estimates and leave the deciding to you. Kampalo starts from the numbers Google already gives you about your own site, adds what your competitors and AI answers show, and tells you which few things are worth doing this week.

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  • Keywords
  • Keyword gap
  • Site audit
  • Core Web Vitals
  • Content decay
  • Backlinks
  • AI visibility
app.kampalo.com/seo
Website audit with performance, accessibility, best practices and SEO scores

Short answer

Kampalo’s SEO suite turns your Search Console data, a weekly crawl of your site and your competitors, and weekly AI answers into one ranked to-do list. It covers keywords and keyword gap, site audits, content decay, backlinks and AI search visibility, using free data sources. Basic SEO is on the Free plan; the full suite is on Pro ($49/month), or Solo plus a $15/month add-on.

Last reviewed

Highlights

Every week, without opening every tab

This week

One short list at the top of the suite: keywords close to page one, the top site health fix, negative AI answers and the biggest keyword gap, ranked by fixed rules.

Weekly digest

One in-app and email summary per website, sent only when there is something to say.

SEO alerts

Rules for the drops you care about, sent in the app and by email.

Kai and your AI assistant

Ask Kai, or Claude and ChatGPT through the Kampalo plugin, for your top queries, keyword gap, action plan or AI visibility. Answers read the same synced data.

Product screens

What the SEO suite looks like

01Overview

Pick a site and see how it is doing in search

Choose the workspace and the Search Console property, then read clicks, impressions, indexed pages and SEO issues at a glance.

  1. 1Property picker for every verified Search Console site
  2. 2Tabs for Overview, Full audit, URL inspection and the Indexing API
  3. 3Headline cards: clicks, impressions, indexed pages and SEO issues
app.kampalo.com/seo
SEO suite overview with property picker, tabs and clicks, impressions, indexed pages and SEO issues
02Full audit

Run a full audit and get a score for each area

One button runs the page audit and Lighthouse for your URL and refreshes Search Console performance. The results come back as scores, core metrics and a list of issues.

  1. 1Performance, accessibility, best practices and SEO scores, with passed and failed audit counts
  2. 2Core metrics: first and largest contentful paint, blocking time, layout shift, speed index and time to interactive
  3. 3Issues to fix, plus daily clicks, impressions, CTR and position from Search Console
app.kampalo.com/seo/audit
Website audit with performance, accessibility, best practices and SEO scores and core web vitals
In detail

Six parts, one weekly to-do list

Keywords

A keyword list you can trust, and what to do with it

The keyword universe starts from your own Search Console queries, with exact impressions and positions. Kampalo adds service-and-location ideas only when Google Ads Keyword Planner reports real search volume, so no invented keyword gets in.

  • Up to 2,000 keywords per website, plus any you add by hand
  • Clusters: keywords that belong on one page are grouped together, so you build one page, not five
  • Every cluster gets a difficulty estimate, a priority from the extra clicks a top-3 position would bring, and one next action
  • Rank history for any keyword, from Search Console

Competitors

Your real competitors and the keywords they win

Kampalo suggests competitors from brands people type next to yours in Search Console, then checks each one’s homepage matches your services. Directories and marketplaces are listed separately. You confirm or ignore each one.

  • Keyword gap: for each confirmed competitor, the keywords it targets (Keyword Planner ideas for its domain and its own titles and headings), marked missing, weaker or winning against your exact position
  • Competitor changes: new pages, removed pages and changed titles, descriptions and H1s from the weekly crawl
  • Real Google positions and AI Overview sources from results pages you open and save yourself. Kampalo never queries Google on its own
  • Competitor positions are estimates and labelled as estimates

Site health

Technical SEO, ranked by what to fix first

KampaloBot crawls up to 300 pages of your site once a week, politely and within robots.txt. Every check reads that stored crawl, so audits cost no extra requests to your server.

  • Lighthouse audits and Core Web Vitals, with failing audits ranked by impact
  • Real-visitor speed from the Chrome UX Report
  • Canonicals, hreflang, sitemaps, click depth, nofollow internal links and homepage security headers
  • Broken and redirected links, structured data and rich result requirements from Google’s documentation
  • URL inspection and indexing, plus IndexNow pings to Bing, Yandex, Seznam and Naver
  • Brand entity check (beta): whether Wikidata knows your brand, and whether your site agrees with it. Search engines and AI models use it to tell one business from another

How KampaloBot crawls →

Content

Pages losing ground, and the pages you should write

Search health reads your own Search Console data, so every number is exact.

  • Content decay: pages that lost clicks over the last 90 days, with the most likely cause (rankings, demand or the snippet)
  • Competing pages: queries where two of your pages split impressions
  • Snippets to rewrite: pages that earn fewer clicks than their position should, with a suggested title and description on request
  • Content briefs built from the captured results page, competitor headings and your own pages
  • Internal link suggestions for pages the rest of your site barely links to

AI visibility

Whether AI answers name you

Every week Kampalo asks AI models the questions your buyers ask and checks whether they name you, in what position, and link to your site. It also checks whether AI crawlers can read your site and whether your pages answer the searches AI tools run.

  • A 0–100 visibility score with last week beside it
  • Share of voice against your confirmed competitors
  • Google AI Overview citations from your captured searches
  • Alerts when the score drops or an answer speaks of you negatively

How AI visibility works →

Ask Kai

Ask about your SEO in plain words

Ask Kai, or Claude and ChatGPT through the Kampalo plugin. Answers read the same synced data as the suite.

How Kai works →
What are my top queries this month?
Show me the keyword gap against my competitors
What should I fix first this week?
Do AI answers mention us?
Setup

How to set it up

  1. 1

    Sign up and connect Google with Search Console access. Pick the websites to sync.

  2. 2

    Optionally connect Google Ads for Keyword Planner search volume, and add a Bing Webmaster Tools key for backlinks.

  3. 3

    Confirm two or three competitors from the ones Kampalo suggests, or add your own.

  4. 4

    Open This week each Monday: fix the top item, pick one keyword cluster from the action plan, and read the weekly digest to see what moved.

What it is not

  • Not a rank tracker that checks thousands of keywords in Google every day. Your positions come from Search Console, plus results pages you open and save yourself.
  • Not a paid keyword or backlink database. Search volume comes from Keyword Planner through your own Google Ads account, and links from the free sources above.
  • Audits cover the websites you have in Search Console. Competitor sites are crawled only to spot changes and the keywords they target.

Plans

On every plan, Free included: Search Console performance, Lighthouse audits, URL inspection and indexing. On Pro ($49/month) and Agency ($99/month), or Solo ($19/month) with the $15/month SEO add-on, including the 30-day trial with no card: keywords and the action plan, competitors and keyword gap, the weekly crawl, search health, backlinks, AI visibility and the weekly digest. Search Console must be connected.

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Related

AI search visibility trackerSearch Console in KampaloKampaloBot, our crawlerBoards: SEO beside ads and GA4Ask your AI assistant about SEO (MCP)SEO and AI visibility alertsSEO for every client (agencies)
FAQ

Questions people ask

What is in Kampalo’s SEO suite?

Search Console performance, Lighthouse audits, URL inspection and indexing; a keyword universe with clusters and an action plan; competitor suggestions, keyword gap and competitor changes; a weekly site crawl with technical checks; content decay and snippet fixes; backlinks and link gap; and AI search visibility. A weekly This week list ranks what to do first.

Where does the SEO data come from?

Free sources only: your own Search Console data, Google Ads Keyword Planner through your Ads account, GA4 referrals, Bing Webmaster Tools with your own key, the Chrome UX Report, Common Crawl’s web graph, and KampaloBot’s weekly crawl of your site and the competitors you confirm. Kampalo does not buy keyword or backlink databases.

Is Kampalo a rank tracker?

Not a daily SERP tracker. Your positions come from Search Console, which is exact for your own site. Results pages you open in Google and save to Kampalo add real positions and AI Overview sources. Kampalo never queries Google by itself. Competitor positions are estimates and labelled as estimates.

Is there an SEO tool built on Google Search Console data?

Yes. Kampalo’s SEO suite reads your own Search Console queries, pages, clicks and positions, then adds a weekly crawl of your site, Keyword Planner search volume and your competitors’ pages. It turns that into a keyword gap, site audit, content decay report and a weekly to-do list. Basic Search Console reporting is free.

How do I find keywords my competitors target that I don’t?

Connect Search Console, confirm two or three competitors (Kampalo suggests them from brands people search next to yours), and open the keyword gap. Each competitor keyword is marked missing (they have a page, you have neither a page nor a ranking), weaker (you rank outside the top 10) or winning (you are in the top 10).

How is it different from Semrush or Ahrefs?

Semrush and Ahrefs run their own keyword and backlink databases, so you can research any site. Kampalo has no database to sell. It works from data Google, Bing and Chrome already report about your own site, labels anything it estimates, and ranks what to do this week. Choose them for large-scale research on sites you do not own.

Does Kampalo track Google AI Overviews and AI answers?

Yes, two ways. Each week Kampalo asks three AI models your buyers’ questions and checks whether they name and link you. And when you save a Google results page to Kampalo, it records whether the AI Overview cites your site. Both feed the AI visibility score on Pro and Agency, or Solo with the SEO add-on.

Which plans include the SEO suite?

Every plan, Free included, gets Search Console performance, Lighthouse audits, URL inspection and indexing. Keywords, competitors, the weekly crawl, search health, backlinks, AI visibility, SEO alerts and the weekly digest are on Pro ($49/month) and Agency ($99/month), or Solo ($19/month) with the SEO add-on ($15/month), including the 30-day trial with no card.

See your own numbers in Kampalo

Connect Google, Meta, or Shopify and the dashboard fills in on the first sync. Bring the rest when you are ready.

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