Alerts and ROAS rules for Google Ads and Meta

Ads alerts

Hear about it when a campaign crosses your line

Rules run after each hourly ads sync, on the data already in Kampalo.

• ROAS, CPA, or spend against daily budget, above or below the value you set
• Google Ads, Meta Ads or both, averaged over the days you choose
• A cooldown per rule, so one bad day sends one alert, not twenty

SEO alerts

SEO and AI visibility changes, without checking every day

• Search Console average position, CTR or clicks crossing your threshold
• AI referral sessions up or down against the previous period
• Tracked competitors publishing new pages
• Starred keywords that drop out of the top 10
• Your AI visibility score dropping, or an AI answer speaking of you negatively
• SEO alerts only notify. They never change anything.

The SEO suite

Unusual changes

A morning check against what is normal for that weekday

Every morning Kampalo compares yesterday with the same weekday over the last four weeks.

• Google and Meta spend, clicks, conversions and revenue; Shopify revenue and orders; Search Console clicks
• Alerts only when a change is at least 30% and three typical spreads from normal
• Metrics need real volume first, so a quiet account does not alert on noise
• At most one alert per metric per day

Creative fatigue

Ads that are wearing out, flagged on two signals

• Meta and Google ads are flagged only when two independent signals agree, such as CTR down and CPA up, above a delivery floor
• High frequency on its own is a watch, not a diagnosis
• Flags show on the Meta campaign’s Creatives tab, and Kai and your AI assistant can list them
• Fatigue is an insight only. It never pauses an ad.

ROAS rules

Auto-pause that starts switched off

A ROAS rule pauses a campaign whose ROAS stays under your threshold for several days in a row. You decide whether it ever goes live.

• Threshold, number of days in a row, minimum spend, and Google, Meta or both
• New rules start inactive and in dry run: they log what they would pause and pause nothing
• Going live needs your explicit confirmation
• A cooldown after each action and a cap on actions per day
• Every action is logged with the campaign and the numbers behind it

Confirmed actions

Your AI assistant proposes, you confirm

• From Claude, ChatGPT, Gemini, Grok or Glama, ask for a pause or a daily-budget change
• Budget changes are capped at ±20% with a 24-hour cooldown per campaign
• Nothing changes until you confirm. In-app Kai stays read-only.

The Kampalo MCP server

How to set up your first alert

1. 1

   On Pro or Agency, open Settings → Alerts.

2. 2

   Add an ads alert: metric, above or below, threshold, days to average, Google, Meta or both.

3. 3

   Add SEO alerts for the properties you track.

4. 4

   Optionally add a ROAS rule. Watch it in dry run for a week before you confirm going live.