AI search visibility tracker
Short answer
Kampalo asks AI models the questions your buyers ask, every week, and checks whether they name your brand, in what position, and whether they link to your site. You get a 0–100 score, share of voice against your competitors and alerts when it drops. Included on Pro ($49/month) and Agency, or on Solo with the $15/month SEO add-on.
Last reviewed
Buyers now ask an AI assistant before they search. If it recommends three competitors and not you, you never hear about it. AI visibility shows you which questions you are missing from and who is named instead.
How it works
Questions your buyers ask
Kampalo turns your starred Search Console keywords into up to 20 buyer questions per website, such as “What is the best SEO reporting tool?”. Edit, pause or add your own.
Asked every week
Each question goes to three AI models once a week: Gemini with Google Search, GPT-OSS 120B and a self-hosted Qwen model. Check now runs it again, once a day.
Read like a buyer would
Every answer is checked for your brand and your competitors: who is named, in what order, which sites are linked, and whether the answer speaks of you well or badly.
What you see
Visibility score
0–100 with last week’s score beside it. 100 = named first and linked in every answer.
Share of voice
Which brands the models name most, and how often each is named first, next to your confirmed competitors.
By model
A score per AI model, plus Google AI Overviews from searches you capture, so you see where you are missing.
Every answer
Open any answer with your brand and competitors highlighted, the sites it linked, and its sentiment.
Alerts
Get told when the score drops by the points you choose, or when an answer speaks of you negatively.
Kai, boards and the digest
Ask Kai “where am I missing in AI answers?”, add the score to a board, and read it in the weekly SEO digest.
How the score is worked out
- Named first: 1.0. Named second: 0.7. Named later: 0.5. Not named: 0.
- Linked to your site: +0.2, up to 1.0. For Gemini, the sites it searched count as links.
- An answer that speaks of you negatively counts half.
- A Google AI Overview from your rank captures counts 1.0 when it cites your site, 0 when it does not.
- The score is the average across this week’s answers, times 100.
What it is not
- It does not log in to ChatGPT, Perplexity or Copilot. The score is a weekly sample of AI answers, not every conversation people have.
- GPT-OSS and Qwen answer from what they learned in training, so they show what models already know about your brand. Gemini searches Google first, so it reflects the web today.
- Visits that AI assistants actually send you are a separate report: AI referrals in Analytics.
Plans
AI visibility is part of the SEO suite on Pro ($49/month) and Agency ($99/month), or Solo with the $15/month SEO add-on, including the 30-day trial with no card. It needs Search Console connected, and it covers every website you have selected there. The Free plan does not include it.
FAQ
What does the AI visibility score measure?
How often AI models name your brand when they answer the questions your buyers ask, how high they place you, and whether they link to your site. 100 means named first and linked in every answer. Google AI Overviews from your own rank captures count too: cited or not.
Which AI models does Kampalo ask?
Three each week: Gemini, which searches Google before it answers and lists its sources; GPT-OSS 120B; and a self-hosted Qwen model. The last two answer from what they learned in training. Kampalo does not log in to ChatGPT or Perplexity, so the score is a sample of AI answers, not every user’s chat.
Where do the questions come from?
Kampalo writes up to 20 buyer questions per website from your starred Search Console keywords. Keywords that name your brand or a competitor are skipped, because they would get that brand back. You can edit, pause, remove or add your own questions.
How often does it run, and which plans include it?
Once a week per website, plus a manual Check now once a day. It is part of the SEO suite on Pro ($49/month) and Agency ($99/month), or on Solo with the $15/month SEO add-on, trials included. The Free plan does not include AI visibility.