PPC reporting software
Google Ads and Meta dashboard — PPC reporting in one place
Stop reconciling two exports. Kampalo is PPC reporting software for Google Ads and Meta: ROAS, spend, and CPA side by side, then Kai on where budget should go next. Not agency reporting software with 80 connectors.
Spend and revenue together
See both platforms on the same date range. Currencies stay labelled so a PKR account is not silently mixed into a USD one.
Campaign and account compare
Tick two accounts or campaigns—Google vs Meta, client vs client—and read ROAS, CPA, and CTR on the same rows.
Kai on the same numbers
Ask which campaigns to scale. Kai ranks from the synced snapshot the dashboard already shows, not a live API guess.
What the dashboard is for
Native Ads Manager and Meta Ads Manager are built for buying. Kampalo is built for the weekly decision: which channel and which campaigns deserve more spend. That is a different job from agency reporting software, a KPI dashboard, or a warehouse connector.
- Platform and campaign ROAS, ROI, CTR, CPC, and CPA
- Trends across daily, weekly, and custom windows
- GA4 and Search Console beside paid, not instead of it
- Organic Facebook and Instagram kept separate from paid ROAS
Not Looker Studio, not AgencyAnalytics
Looker Studio (Google Data Studio) plus a paid connector works if someone on the team already maintains the report. AgencyAnalytics is client reporting software. Kampalo is for operators who want the comparison without building the dashboard first. If you already warehouse dozens of sources, keep that stack. Full write-up: Looker Studio alternative and the 2026 AgencyAnalytics alternatives roundup.
FAQ
Can I see Google Ads and Meta in one dashboard?
Yes. Kampalo syncs Google Ads and Meta into one workspace so spend, revenue, ROAS, CTR, and CPA sit side by side. You can filter to one platform or compare both.
Is Kampalo PPC reporting software?
For Google Ads and Meta, yes: campaign-level spend, ROAS, CTR, CPC, and CPA in one PPC dashboard. It is not agency reporting software that covers 80 sources, SEO rank tracking, and a client portal.
Does the dashboard replace Looker Studio or Sheets?
For teams that only need Google + Meta (+ GA4 and Search Console) in a product UI, yes. If you already warehouse 50+ sources into Looker or Power BI, keep that stack—Kampalo is the operator dashboard, not an ETL.
Can I ask questions instead of building a pivot table?
Kai reads the same synced stats the dashboard shows. Ask which campaigns to scale, how Google compared to Meta, or where to cut spend, and get an answer with the numbers attached.