Meta integration
Meta Ads next to Google, not instead of it
Facebook and Instagram ads sync into the same workspace as Google Ads. Paid ROAS stays paid. Organic reach sits beside it so you can read both without mixing the math.
What Kampalo reads from Meta
- Campaign and account spend, clicks, conversions, ROAS, CTR, and CPA
- Breakdowns by age, gender, location, device, and placement when the account has them
- Page and Instagram organic insights on separate tokens
How to connect
- 1
Open Connect in the Kampalo app and choose Meta.
- 2
Sign in and approve ads access for the ad accounts you run.
- 3
Optionally enable Page and Instagram insight scopes for organic—separate from ads.
- 4
Wait for the first sync, then compare Meta to Google on the same date range.
Ask Kai about Meta
Questions like “which Meta campaign beat Google on ROAS last week?” use synced stats and the same ranking rules as the dashboard. How Kai works.
FAQ
How do I connect Meta Ads to Kampalo?
Open Connect, choose Meta, sign in, and approve access. One Meta connection covers ads plus Facebook Page and Instagram insight scopes when you enable organic.
Does Kampalo mix organic social into paid ROAS?
No. Paid Meta Ads stay on their own numbers. Page and Instagram insights sit next to ads so you can read both, but they are not blended into ROAS.
Can Kai compare Meta campaigns to Google?
Yes. Ask which Meta campaign beat Google on ROAS, CTR, or CPC. Kai ranks from synced data using the same rules you see on the dashboard.