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Documentation

Complete guide to getting started with KAMPALO and maximizing your marketing analytics.

Getting Started

1. Creating Your Account

To get started with KAMPALO, follow these simple steps:

  1. Visit our homepage and click "Start Free Trial"
  2. Enter your email address and create a secure password
  3. Verify your email address through the confirmation link
  4. Complete your profile with company information
  5. Choose your subscription plan (you can start with the Free plan)

2. Setting Up Your Dashboard

Once your account is created, customize your dashboard:

  • Access your unified dashboard from the main navigation
  • Choose your preferred theme (light or dark mode)
  • Customize your dashboard layout and widget preferences
  • Set your default date range and timezone

Platform Integrations

Connecting Google Ads

Connect your Google Ads account to start tracking campaign performance:

  1. Navigate to Settings → Integrations
  2. Click "Connect Google Ads"
  3. Sign in with your Google account that has access to your Google Ads account
  4. Authorize KAMPALO to access your Google Ads data
  5. Select the Google Ads accounts you want to connect
  6. Wait for the initial data sync to complete (usually 2-5 minutes)

Connecting Meta Ads (Facebook & Instagram)

Integrate your Meta advertising accounts:

  1. Go to Settings → Integrations
  2. Click "Connect Meta Ads"
  3. Log in with your Facebook account
  4. Grant necessary permissions for ad account access
  5. Select the ad accounts you want to monitor
  6. Choose the business manager if applicable
  7. Confirm the connection and wait for data synchronization

Other Platform Integrations

KAMPALO also supports integrations with:

  • TikTok Ads: Connect your TikTok for Business account
  • Shopify Ads: Link your Shopify store for ad performance tracking
  • LinkedIn Ads: Integrate your LinkedIn Campaign Manager account
  • Apple Search Ads: Connect your Apple Search Ads account

The connection process is similar for all platforms—navigate to Integrations, select the platform, and follow the OAuth authentication flow.

💡 Tip: Managing Connections

You can manage, refresh, or disconnect platform connections at any time from Settings → Integrations. We recommend refreshing connections weekly to ensure data accuracy.

Analytics & Reporting

Understanding the Unified Dashboard

The unified dashboard provides a comprehensive view of all your advertising campaigns:

  • Performance Overview: Key metrics aggregated across all platforms (Spend, Impressions, Clicks, Conversions, ROI)
  • Funnel Health: Track CTR, Conversion Rate, and Engagement Rate
  • Business Impact: Monitor overall ROI and revenue attribution
  • Platform Breakdown: Compare performance across different advertising platforms
  • Time-based Analysis: View trends over daily, weekly, monthly, or custom date ranges

Key Metrics Explained

ROI (Return on Investment)

(Revenue - Cost) / Cost × 100. Measures the profitability of your advertising spend.

ROAS (Return on Ad Spend)

Revenue / Ad Spend. Shows revenue generated per dollar spent on advertising.

CTR (Click-Through Rate)

(Clicks / Impressions) × 100. Indicates ad relevance and engagement.

CPA (Cost per Acquisition)

Total Cost / Number of Conversions. Average cost to acquire a customer.

Conversion Rate

(Conversions / Clicks) × 100. Percentage of clicks that result in conversions.

Creating Custom Reports

Generate custom reports tailored to your needs:

  1. Navigate to Reports → Create New Report
  2. Select the date range and platforms to include
  3. Choose the metrics and dimensions you want to analyze
  4. Apply filters for campaigns, ad groups, or keywords
  5. Customize the report format (table, chart, or export)
  6. Save the report template for future use
  7. Schedule automated reports to be sent via email

Advanced Features

Cross-Platform Comparison

Compare performance metrics across different advertising platforms:

  • Side-by-side comparison of ROI, CPA, and CTR across platforms
  • Identify which platforms deliver the best performance for your business
  • Allocate budget based on data-driven insights
  • Export comparison reports for stakeholder presentations

API Access

Available for Premium and Enterprise plans. Access your data programmatically:

  • Generate API keys from Settings → API Access
  • Use RESTful API endpoints to retrieve analytics data
  • Set up webhooks for real-time data updates
  • Integrate KAMPALO data into your own applications
  • Review API documentation for detailed endpoint specifications

Automated Alerts

Set up automated alerts for important changes in your campaigns:

  • Budget threshold alerts (e.g., when spending exceeds daily limits)
  • Performance alerts (e.g., when CTR drops below a threshold)
  • Error alerts (e.g., when ad accounts become disconnected)
  • Receive notifications via email or in-app notifications

Troubleshooting

Connection Issues

Problem: Unable to connect a platform account

Solution:

  • Ensure you're using the correct login credentials
  • Check that you have admin access to the ad account
  • Try disconnecting and reconnecting the account
  • Clear your browser cache and cookies
  • Contact support if the issue persists

Data Sync Delays

Problem: Data not updating in real-time

Solution:

  • Most platforms sync data every 4-6 hours
  • Use the "Refresh Data" button for manual sync
  • Check platform API status for any known issues
  • Verify that your platform connections are still active

Missing Metrics

Problem: Some metrics are not displaying

Solution:

  • Verify that the connected platform provides that metric
  • Check your account permissions for the platform
  • Some metrics may require specific setup in the source platform
  • Contact support for platform-specific limitations

Frequently Asked Questions

How often is data synced?

Data is automatically synced every 4-6 hours. You can manually refresh data at any time from the dashboard.

Can I export my data?

Yes, you can export reports in CSV, Excel, or PDF formats from any report view. Premium and Enterprise plans also offer API access for programmatic data retrieval.

Is my data secure?

Absolutely. We use industry-standard encryption, secure OAuth connections, and comply with GDPR, CCPA, and other data protection regulations. See our Privacy Policy for more details.

What happens if I disconnect a platform?

Historical data remains in your account, but no new data will be synced. You can reconnect at any time to resume data collection.