GA4 beside Google Ads, not in another tab
Analytics 4 answers what happened after the click. Kampalo keeps that next to paid Google and Meta so you are not exporting two products to decide where budget goes.
- Audience
- Acquisition
- Engagement
- Realtime
- Conversions
- Revenue
- AI referrals
Short answer
Kampalo shows GA4 audience, acquisition, engagement and live traffic next to Google Ads and Meta, on the same Google sign-in as Ads and Search Console. Every metric carries the change against the prior period. GA4 uses one slot per Gmail, covering all its properties. Pro and Agency add AI referrals, a checkout funnel and organic ROI.
What you get
A delta on every metric
Audience, acquisition, engagement and live traffic, each against the prior period.
AI referrals
Visits from ChatGPT, Perplexity, Gemini and other assistants, next to organic search. Pro and Agency.
Checkout funnel
Add to cart, checkout and purchase with the rate from each step. Needs GA4 ecommerce events.
Organic ROI
Search Console landing pages joined with GA4 sessions, conversions and revenue.
See GA4 in Kampalo
Your GA4 property, with the change on every metric
Pick the property and the dates. Every card shows the change against the previous period.
- 1Property and date pickers, with Overview, Drive sales and Realtime tabs
- 2Views, events, new users, active users, sessions, engaged sessions, engagement rate, session duration, conversions and revenue
- 3Each card shows the change against the prior period
Revenue and conversions first
The Drive sales tab leads with revenue and conversions for the property. With no purchase revenue in the period, it ranks channels and landing pages by conversions instead.
- 1Revenue and conversions against the prior period
- 2Sessions, active users, engaged sessions, page views and events below
- 3Falls back to conversions (key events) when there is no purchase revenue
Countries, channels and top pages
Bar charts show where active users are, which channels bring sessions and conversions, and which pages get the views.
- 1Users by country, with the change on each
- 2Traffic and conversions by default channel group
- 3Top pages by title and by path
Live users, engagement and daily trends
Realtime activity, your linked Search Console sites and the engagement mix sit above daily charts for the period.
- 1Realtime: live users and events in the last 30 minutes
- 2Search Console sites linked in Kampalo, one click from the SEO suite
- 3Engaged against other sessions, plus daily audience, views and events charts
Coverage
What one Google connection covers
- Google Ads and Search Ads 360 campaign stats
- GA4 audience, acquisition, engagement and live traffic, with a prior-period delta on every metric
- Search Console performance in the SEO suite
Pro and Agency
Three GA4 reports most dashboards skip
On Pro and Agency, Kampalo adds reports that join GA4 with Search Console and your store.
- AI referrals: visits from ChatGPT, Perplexity, Gemini and other assistants, from GA4’s AI Assistant channel plus a hostname fallback, next to organic search. App clicks that strip the referrer show as Direct, and Google AI Overviews stay in Organic Search.
- Checkout funnel: add to cart, checkout and purchase with the rate from each step, plus the items earning the most revenue. Needs GA4 ecommerce events.
- Organic ROI: Search Console landing pages joined with GA4 sessions, conversions and revenue, plus which queries you win paid, organic or both.
Ask what happened after the click
Kai and your AI assistant read the same synced GA4 snapshot as the dashboard.
How Kai works →How to connect
- 1
Open Connect and choose Google with an account that can access Analytics.
- 2
Approve the GA4 scopes Kampalo requests. The same sign-in can include Ads and Search Console.
- 3
Select the properties you need. GA4 uses one slot per Gmail (all properties). Google Ads accounts are extra slots.
- 4
Wait for the first sync. Kai and the dashboard read this snapshot—not a live GA4 session while you chat.
Paid ads still have their own ROAS
GA4 does not replace Google Ads or Meta ROAS in Kampalo. Use Analytics for on-site behaviour; use the unified ads dashboard for spend versus revenue on each buying platform.
Plans
GA4 uses one integration slot per Gmail, covering all its properties; Google Ads accounts are extra slots. AI referrals, the checkout funnel and organic ROI are on Pro ($49/month) and Agency ($99/month). Every paid plan starts with a 30-day trial, no card.
Related
Questions people ask
Does Kampalo include GA4 with Google Ads?
Yes. One Google sign-in can cover Google Ads, GA4, and Search Console, but each product uses its own slot: selected Ads accounts each count, and GA4 and SEO each count once per Gmail.
Does Kai read GA4 as well as ads?
Kai can use GA4 stats that are already synced into the workspace. Refresh the Google connection when you need a newer snapshot.
Can I see traffic from ChatGPT and other AI assistants in GA4?
Yes, on Pro and Agency. Kampalo’s AI referrals report shows visits from ChatGPT, Perplexity, Gemini and other assistants, using GA4’s AI Assistant channel plus a hostname fallback. App clicks that strip the referrer show as Direct, and Google AI Overviews stay in Organic Search.
See your own numbers in Kampalo
Connect Google, Meta, or Shopify and the dashboard fills in on the first sync. Bring the rest when you are ready.