Guide · Updated 11 Nov 2026
Looker Studio Connectors for Facebook Ads (2026)
Short answer
Looker Studio has no free, Google-built Facebook Ads connector. You have three options: a third-party partner connector from the Looker Studio gallery (usually paid), a manual export from Meta Ads Manager into Google Sheets (free but needs refreshing), or a dashboard with a native Meta connection, such as Kampalo, if you do not need Looker at all.
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Looker Studio connectors explained: which are Google-built and free, which are partner connectors, and your options for Facebook Ads—partner, Sheets export or a native dashboard.
Looker Studio connectors: Google-built vs partner
A Looker Studio connector is what links a report to a data source. There are two kinds. Google connectors are built and maintained by Google and cost nothing to use. Partner connectors are built by other companies, listed in the same connector gallery, and are usually subscriptions.
| Connector type | Examples | Cost |
|---|---|---|
| Google connectors | Google Ads, Google Analytics (GA4), Search Console, Google Sheets, BigQuery | Free |
| Partner connectors | Facebook Ads, Instagram, LinkedIn Ads, TikTok Ads and others, from vendors such as Supermetrics, Windsor.ai, Porter Metrics, Coupler.io and Dataslayer | Usually paid, priced by sources or accounts |
Before you pick a partner connector, check three things: how often it refreshes, whether it is priced per source or per account, and what happens to your reports if the subscription lapses.
Why there is no native Facebook Ads connector
Google builds Looker Studio connectors for its own products: Google Ads, GA4, Search Console, Sheets and BigQuery. Meta data reaches Looker Studio through partner connectors that other companies build and charge for. That is why the Google Ads half of a Google vs Meta report is free and the Meta half usually is not.
Option 1: a partner connector
Search the Looker Studio connector gallery for “Facebook Ads”. Vendors such as Supermetrics, Windsor.ai, Porter Metrics, Coupler.io and Dataslayer offer one. Most are subscriptions priced by data sources or accounts, so check each vendor’s current pricing. You then blend the Meta source with Google Ads on date to compare them.
Option 2: export to Google Sheets
Export a campaign report from Meta Ads Manager, paste it into a Google Sheet, and connect the sheet to Looker Studio. It costs nothing and works for a monthly report. The catch is that the data is only as fresh as the last person who exported it.
Option 3: skip Looker for this job
If the report exists to decide where budget goes between Google and Meta, a product with both connections built in removes the connector and the maintenance. Kampalo connects Meta natively next to Google Ads, keeps each account in its own currency, and lets Kai rank campaigns from the same numbers. Keep Looker Studio for custom or finance reports an analyst already owns.
The options side by side
| Option | Cost | Upkeep | Best for |
|---|---|---|---|
| Partner connector | Usually a paid subscription, priced by sources or accounts | Low once set up; watch refresh limits and renewals | Teams that want to stay in Looker Studio |
| Export to Google Sheets | Free | High: someone refreshes the export | One-off or monthly reports |
| Dashboard with native Meta | Kampalo: Free for one account; $19/month for Google + Meta | None: the product owns connectors and definitions | Operators deciding Google vs Meta weekly |
FAQ
What are Looker Studio connectors?
Connectors link a Looker Studio report to a data source. Google connectors (Google Ads, GA4, Search Console, Sheets, BigQuery) are free. Partner connectors, built by other companies for sources like Facebook Ads, LinkedIn Ads and TikTok Ads, appear in the same gallery and are usually paid.
Does Looker Studio have a Facebook Ads connector?
Not one built by Google. Google ships connectors for its own products (Google Ads, GA4, Search Console, Sheets, BigQuery). Facebook and Instagram ads reach Looker Studio through partner connectors in the connector gallery, which are third-party and usually paid.
Is there a free way to get Facebook Ads into Looker Studio?
The dependable free route is exporting from Meta Ads Manager to Google Sheets and connecting the sheet. It works, but someone has to refresh it. Partner connectors sometimes offer trials; check each vendor’s current terms.
Can I blend Google Ads and Facebook Ads in Looker Studio?
Yes, with a blended data source joined on date (and campaign if names match). Watch the definitions: the two platforms count conversions with different attribution windows, so the blend is only as fair as the settings behind it.